Relevant experience

Built to connect signals and make the next decision visible.

Specific, anonymised experience behind Kiln’s measurement, product and AI-assisted decision work.

01 · Measurement

SQLKPI designTableau

Numbers with an agreed meaning.

Metric definitions, source checks and reporting views that separate real performance from duplicated or inconsistent data.

Applied to Kiln

Revenue, audience, offer and capacity signals retain a visible definition and source.

Relevant result

Inflated commercial reporting was identified and corrected.

02 · Product delivery

Five platformsFive regionsLaunch

Requirements, dependencies and performance signals organised into a coordinated product and business view.

Applied to Kiln

Sales, marketing, products and workload are connected rather than presented as isolated charts.

Relevant result

A digital product cleared five target platforms in one launch window.

03 · Applied AI

LLM workflowsQuality checksHuman review

AI can surface a change, draft a briefing and suggest what to check. Calculated facts and owner judgment remain separate.

Applied to Kiln

AI-assisted interpretation is never presented as an autonomous business decision.

Relevant result

An LLM concept was taken through product workflow and launch.

Change the assumptions and see how the business view responds.